Lectra acquires majority stake in Launchmetrics

PARIS – Lectra, a key player in the fashion, automotive, and furniture markets, has announced the acquisition of a majority stake in the American company Launchmetrics, a provider of cloud-based marketing solutions. The transaction, which involves the purchase of 50.3% of Launchmetrics shares, took place in January 2024 for an amount of approximately 85 million dollars, dependent on the company’s 2023 recurring revenues and EBITDA.

Launchmetrics, founded in 2015, specializes in brand performance analytics for the fashion, lifestyle, and beauty sectors, leveraging industry 4.0 technologies such as artificial intelligence and cloud computing. The company’s platform, which consists of seven modules, helps brands optimize campaign launches and measure their effectiveness. Launchmetrics reported revenues of around 45 million dollars for 2023, with an adjusted EBITDA of about 5 million dollars.

Michael Jaïs, Founder and CEO of Launchmetrics, expressed that the partnership with Lectra will accelerate the global scaling of their offerings. Daniel Harari, Chairman and CEO of Lectra, emphasized that the acquisition complements Lectra’s strategic expansion in the fashion market and aligns with the company’s 2023-2025 strategic roadmap.

The total acquisition price is projected to be between 200 and 240 million dollars, with plans to acquire the remaining capital and voting rights in stages from 2025 to 2030. This move is expected to foster double-digit growth in both recurring revenues and EBITDA over the period of 2024-2029.

Bpifrance, a reference shareholder in Launchmetrics, will sell part of its shares during this transaction but will retain a stake in the company until 2027. This acquisition marks Lectra’s seventh in the past six years, further cementing its commitment to advancing Industry 4.0 in fashion.

Lectra, established in 1973 and reporting revenues of 522 million euros in 2022, offers industrial intelligence solutions, including software, cutting equipment, and data analysis services. The company is listed on Euronext and is included in several indices, such as SBF 120 and . The information in this article is based on a press release statement from Lectra.

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