ZIM advances with large-scale tracker deployment

HAIFA, Israel – ZIM Integrated Shipping Services Ltd. (NYSE: ZIM), a prominent container liner shipping company, has announced a large-scale deployment of advanced tracking devices from Hoopo Systems Ltd. across its dry-van container fleet. This move is expected to enhance ZIM’s supply chain management capabilities by providing comprehensive tracking information, geofence alerts, door status notifications, and more.

This strategic decision follows ZIM’s 2022 investment in Hoopo Systems, a company known for its innovative tracking solutions for unpowered assets. Hoopo recently completed the development of hoopoSense Solar, a product tailored for the maritime industry, which will now be integrated into ZIM’s container fleet.

The adoption of Hoopo’s technology came after extensive pilot testing, where hoopoSense Solar was compared with other leading market solutions. The results of this evaluation process highlighted Hoopo’s trackers as superior in terms of technological advancement and suitability for ZIM’s operational needs.

Eli Glickman, President and CEO of ZIM, expressed satisfaction with the investment’s outcome, emphasizing that the deployment of Hoopo’s devices will significantly improve service levels and transparency for customers. Ittay Hayut, CEO & Co-Founder of Hoopo, underscored the company’s commitment to providing a market-fit solution that addresses the industry’s challenges and needs.

ZIM’s global rollout will see the installation of Hoopo’s tracking devices on hundreds of thousands of containers, marking a significant technological upgrade in its operations. ZIM, founded in 1945 in Israel, operates in over 90 countries and serves approximately 34,000 customers. The company focuses on digital strategies and ESG values to offer innovative logistics services and customer experiences.

Hoopo, established in 2016, specializes in power-efficient tracking solutions that deliver real-time location intelligence. The system ensures accurate asset positioning while maximizing power efficiency and cost-effectiveness.

The information for this article is based on a press release statement.

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